From April 8 to 12 was held in Oviedo the kick-off meeting of the European project Culturality: CULTUral heritage in RurAL remote areas for creative tourism and sustainabilITY coordinated by the University of Oviedo through Professor Ana María Fernández García and in which UriaXait S. L. participates.

The Culturality consortium is formed by the University of Oviedo, Espacio Tormaleo, Ecomuseo La Ponte and UriaXait S.L. (Spain), the Politecnico di Torino (Italy), the University of Aveiro (Portugal), the University of St Andrews and Applied Arts Scotland (Scotland), the University of Tartu (Estonia), the Research Centre of the Slovenian Academy of Arts and Sciences (Slovenia), Museum Nord (Norway), Region Värmland (Sweden) and the District of Maramures (Romania).

The project aims to contribute to the cultural, economic and social revitalization of remote rural areas through the use of heritage linked to traditional occupations and crafts. In this way Culturality will develop a methodology based on a combination of basic, applied and experimental research to determine the potential of tangible and intangible cultural heritage related to crafts. The results will allow the design of new sustainable business models that can be replicated in other rural areas. To contribute to avoid demographic loss and to promote crafts and traditional occupations as ways of life and key pieces within the European cultural heritage.

The project has received funding from the European Union´s Horizon Europe program for research and innovation under grant agreement No. 101132628 - CULTURALITY.